For Content Creators

The Passive Income Powerhouse: This is the ultimate "secret weapon" for creators. Unlike most programs, you don’t actually have to drive your own traffic. By posting shoppable videos directly onto Amazon product pages, you’re helping people who are already there shopping. As long as your videos are placed, you can earn commissions perpetually.

The Direct Link Foundation: While the Influencer program handles the onsite shoppers, I use Associates to create direct links for my blog, Pinterest, and social posts. It’s the essential tool for whenever I want to send my followers straight to a specific find I’ve discovered.

The Approval & Earnings Shortcut: This is the exact blueprint I followed to get my start. Claire explains the "ins and outs" of how the Amazon Influencer Program works and shows you how to build the social media presence (specifically on TikTok) needed to get approved fast! Most importantly, she walks you through the second step of getting approved for Onsite Commissions and how to build to your first $100 in monthly earnings by posting shoppable videos.

I very highly recommend this as your first step!

My "Shop Anywhere" Key: My tactic for linking products from almost any major retailer (like Target, Walmart, or Nordstrom). It’s a total lifesaver for managing hundreds of brands in one simple dashboard.

The Trend Tracker: This is a total game-changer for finding "high-demand" products to review and for providing loads of extra data you won’t get from your Amazon Influencer dashboard. It helps me see exactly what’s trending on Amazon and let’s me know the chances of placement on product pages so I don’t waste time filming videos for products that will never be shown to shoppers.

Use my code WELCOME10 to save 10%

The AIP Specialist Tool: Similar to Viral Vue but with its own unique set of features, Oink is another powerful tool specifically for Amazon Influencers. It’s a great alternative for those who want additional insights for their shoppable video strategy and product research. Honestly, it’s worth having both Oink and Viral Vue.

Use my code ERICKA for 10% off any plan.

The Content Multiplier: This is a total game-changer for anyone in the Amazon Influencer program. It automatically takes the shoppable videos you’ve already created for Amazon and posts them to YouTube for you. It’s the easiest way I’ve found to create an entirely new source of income on a different platform without any extra filming or editing. If you want your content to work twice as hard for you while you focus on other things, this is a must-have for your growth strategy.

Use my code ERICKA for 10% off.

The Content Secret: This is the tool I use to edit my TikToks, Pinterest videos, and every single one of my Amazon shoppable videos. It offers precise editing features you just won’t find in your phone’s basic camera roll or in-app social media editors. It’s been a lifesaver for creating high-quality, punchy videos that grab attention and stop the scroll, even if you aren't "tech-savvy."

The Design Studio: This is where I handle all the "pretty" stuff. It’s the ultimate shortcut for creating attractive collages for my Amazon Storefront, Pinterest graphics, and shoppable photos. I also use it to design enticing covers for my shoppable videos. Pro-Tip: Upgrading to Canva Pro is a game-changer as it allows for one-click background removal of products, making it incredibly easy to create those high-end, professional-looking collage posts in seconds. 

My Digital Headquarters: This is the easiest (and free!) way I’ve found to funnel my social following to all my other platforms. I use it to connect my TikTok and Pinterest traffic directly to my Amazon Storefront and other affiliate products in one sleek place. The best part for creators? It provides a digital media kit that automatically updates your stats in real-time, giving brands a professional way to see your reach and contact you for collaborations.

My Home on the Web: This is the platform I chose for Ericka’s Everyday Finds. It’s a self-owned "home base" where all my other platforms converge—a place where I truly own my content and where it stays searchable and evergreen. It allows me to keep earning income even when I’m not actively creating new content. It’s attractive, clean, and makes managing a professional lifestyle brand feel effortless, even if you aren't very "tech-savvy." Since it includes your hosting and everything you need in one place, it’s the easiest way to build a permanent presence outside of social media.

The Stability Secret: If you want your shoppable videos to go from "home movie" to professional brand, you have to ditch the shaky, handheld shots. I use this tripod to keep my phone steady, which is a must for clear product demos and smooth transitions. It’s lightweight enough to move around my house easily but sturdy enough to give content that polished, high-end look. Note: You’ll want to use this in conjunction with a phone mount adapter (which I’ve also linked) to securely attach your phone.

The Versatile Essential: I specifically chose this mount because it’s sturdy enough to hold my iPhone 17 Pro Max easily, which can be a struggle for cheaper versions. The best part is the 360° rotate and 180° tilt which lets me switch from filming a vertical TikTok to a horizontal Amazon review in a split second without having to take the phone out. If you have a larger phone and want total flexibility for different platforms, this is the one.

The Starter Essential: If you’re just getting started, this is a great, low-stress way to get clear audio. It’s the simple plug-and-play set I used when I first began. It instantly removes that "hollow" room noise and makes product reviews sound so much cleaner than just using your phone’s built-in mic.

The Next Step: This is what I’ve recently transitioned to as I’ve started to invest a bit more back into my business. They are pricier, but the sound quality is a noticeable step up and the noise cancelling is amazing. I love it because this kit is reliable and gives my shoppable videos that extra bit of polish.

A Must-Have for Bright Videos: You don’t need a fancy studio to get great lighting; sometimes you just need one good softbox. I use this to get a soft, natural light that helps my videos look crisp and clear, even if I’m filming in a dark corner of my house. The 16"x16" diffuser helps remove those harsh shadows that can make a video look grainy. The best part? It comes with a remote, so I can adjust the brightness and warmth right from where I’m standing without having to get up and down while I'm trying to film.

The Lifestyle Vlogging Essential: This little camera is a total game-changer for anyone looking to break into lifestyle content. It’s a tiny, all-in-one 4K camera with a built-in stabilizer that keeps your footage perfectly smooth while you're moving. I personally love using it for in-store shopping content and outdoor videos, but it’s truly the "secret" to those cinematic, "day in the life" vlogs. It has face and object tracking—like having a personal cameraman follow you—and the best part is how easily it switches formats. You can instantly go from vertical filming for TikTok to horizontal for Amazon or YouTube by simply rotating the screen. It’s the perfect way to capture creative angles and high-quality content without tying up your phone all day.

The Expanded Toolkit: Beyond my daily essentials, I’ve put together a larger list of recommended gear and "nice-to-haves" over on Amazon. This includes everything from backup power banks for long filming days to those little tools that just make the filming process easier. If you’re looking for more ways to level up your setup and see a wider range of what can help your content look more professional, you can find my full curated collection there.